Guido Fusco

He specialises in User Experience Design (design practices in which the experience of using a product or service is shaped around users’ needs, expectations and goals) and in Service Design (designing the service as a whole, coordinating people, processes, channels and touchpoints, both those visible to users and those inside the organisation, to deliver a consistent and sustainable experience). He also works in Information Architecture, Interaction Design and Usability. He has worked, and continues to work, for many Italian and international companies, providing consultancy and leading numerous digital design projects. He is president of Esario Internet Marketing, based in Barcelona, Spain. He has taken part in many seminars, both as a speaker and as scientific director, on digital design and digital strategy for businesses.

Guido holds a degree in Applied Mathematics and a PhD in Biomathematics and Bioinformatics. He is the author of books on design, including the design of interactive products and systems (usability, information architecture, UX), and on digital marketing.
He is an adjunct professor at the University of Naples Federico II, where he has taught digital environment design and digital marketing for 14 years. Until 2023 he also taught the Computer Science Laboratory at the University of Naples L’Orientale.

Until 2022 Guido was vice-president of CNA Campania Nord (the National Confederation of Crafts and Small and Medium-sized Enterprises), responsible for ICT and Industry 4.0, and a board member of the CNA Campania Digital Innovation Hub.